For car dealerships

We make you money
before we charge you.

Your CRM is full of buyers who asked about a car and never came in. Our system reaches out, qualifies the serious ones, and fills your calendar.

Book my free 15-minute demo

Costs you nothing to start. Terms agreed on the call: per booked appointment or per sold car.

What the industry data says

Every year, Pied Piper sends real shopper questions to thousands of dealership websites and scores every reply. In 2026 they tested 3,290 dealerships.

1 in 5

dealerships never replied personally at all

49%

missed a fast answer through more than one channel

2x

more likely to get no personal reply when the question needed a human

71/100

average industry score for answering web leads

Source: Pied Piper PSI® Internet Lead Effectiveness™ studies, 2025 (1 in 5) and 2026. Independent industry research, not Close Ratio client results.

Step 1 · Zero risk to start

You paid for the lead.
Why stop at one conversation?

Old internet leads. Missed calls. Buyers who went quiet after one email. The fastest sale on your lot is sitting with people who already asked about a car.

1Your old leads

We start with the leads already in your CRM. No new ad spend.

Internet leadJan 12
No replyFeb 3
Missed follow-upMar 18
2A real conversation

The AI texts each one, answers their questions, and finds out who is still shopping.

Hi Sarah, still shopping for the SUV you asked about in March?AI · 10:24 AMYes! Is it still there? Could I come Saturday?Lead · 10:26 AM
3Booked with your team

Ready buyers land on your calendar, qualified. Your salespeople do the selling.

✓ Appointment booked

Sarah M. · Test drive

Sat 11:00 AM · lead from CRM

Illustrative example.

Step 2 · After the first win

Then we find where the new leads leak.

On the demo we look at where your leads go cold. We only switch on what you actually need.

New leads sit for hours

An internet lead comes in while everyone is on the floor. By the time someone replies, they may already be talking to another dealer.

Fix: a text within 5 minutes, every time.

Leads never text back

Some people just don't reply to a text. They still want the car.

Fix: no reply in 5 minutes triggers a call.

The phone stops at 5pm

Leads keep coming in after you close. Nobody answers them until the next day.

Fix: the AI qualifies them, day or night.

Is this a fit for you?

Good fit

  • A dealership with a sales team and a steady flow of internet leads
  • A CRM full of old leads that never bought
  • Leads coming in every month from your website, ads or listing sites

Not a fit

  • No CRM, or no old leads in it
  • Fewer than 10 new leads a month
  • Showroom visits that don't close. Faster replies won't fix a sales problem.

Who's behind this

We're not another software tool. We run it for you.

Close Ratio is run by Trond Eriksen. You don't get a login and a to-do list. We reach out to your old leads, qualify the serious ones, and hand them to your salespeople. You pay when it works.

Questions dealers ask

What does it cost?

Nothing to start. Reactivation is paid on results, per booked appointment or per sold car. We agree the terms on the demo call before anything goes live.

Is it legal to text my old leads?

Only if they agreed to texts when they sent the inquiry. We check your consent wording before a single text goes out. If it isn't there, we fix that first.

Will a bot annoy my customers?

The AI only texts people who asked you about a car, and it hands anyone interested straight to your team. The selling stays with your salespeople.

What happens on the 15-minute demo?

You see the system live, see how it works, and try to break it. Then you decide.

See it live. Try to break it.

15 minutes on Zoom. If it's not a fit, we'll tell you.

Book my free 15-minute demo